New Plant - Naza Bikes to invest RM125m

SHAH ALAM: Naza Bikes Sdn Bhd, manufacturer of two new national scooters, plans to invest RM125 million in its motorcycle assembly plant here, its group managing director, Tan Sri S.M Nasimuddin S.M Amin, said Tuesday.

The company had to date, spent RM30 million on the plant that has an annual production capacity of 50,000 units.

Pilot production of the two new national scooters - Naza Symphony and Naza Gemilang - with technical cooperation from Jiangsu Sinski Motorcycle Company Ltd of China, began in September 2003.

The plant, built on a 2.4ha site, comprises an assembly line, distribution centre, parts and accessories centre, and a technical training centre.

Speaking at a press conference after the launching of the plant and the two scooters by Prime Minister Datuk Seri Abdullah Ahmad Badawi, he said another RM20 million would be invested on a spray painting facility in 2005.

By 2007, it would have invested over RM30 million for the development of various motorcycle models and some RM30 million in an engine assembly and production facility.

On sales of the 125cc Symphony and 150cc Gemilang, he said it would appeal to scooter fans given attractive features like front disc brake with ABS (anti-lock braking system) and remote control alarm and affordable prices.

Nasimuddin said by the middle of next year, Naza Bikes would be producing two additional models; a performance bike and a cruiser using South Korean technology with engine capacity of between 250cc and 650cc.

“Our plant’s production forecast for 2004 is in the region of 20,000 units and in 2005, we are projecting 40,000 units which includes export sales,” he said.

This represented about 10 per cent of the local motorcycle market, he said.

He disclosed that Naza Bikes was close to completing a negotiation on a joint venture to produce superbikes with a European motorcycle manufacturer.

On the export market, he said discussions with interested parties in Indonesia, Africa and Vietnam had started.

As for local distribution, Naza Bikes had appointed 45 sales and after sales dealers throughout Malaysia. The number would be increased to 64 next year and 82 in 2005.

On another development, Nasimuddin said the Naza group was looking at expanding its activities into assembling commercial vehicles (lorries and vans) with South Korean or Chinese partners.

“Announcement will be made in the next few months,” he said.

The group, which started in 1976 as importer of used and reconditioned vehicles, today markets completely build-up (CBU) Mercedes Benz, KIA, Peugeot, Bentley, Ferrari and Maserati apart from activities in the hospitality, public transport and other businesses.

Ducati Superbike Centre

Naza opens second Ducati Centre with Launch of New 1198 Superbike

On 18th May 2009 – Next Bike Sdn Bhd, a subsidiary of Naza Group of Companies, the sole importer and distributor for Ducati motorbikes in Malaysia, proudly opened the doors to its second Ducati Flagship showroom on the first floor of the 28,000 sq ft Naza Autoworld Complex which was built at a cost of RM25 million at TTDI Plaza in Taman Tun Dr. Ismail. The three storey Complex’s opening was officiated by the Mayor of Kuala Lumpur, Yg Bhg Dato’ Ahmad Fuad bin Ismail. Present at the ceremony was Group Executive Chairman and Group Chief Executive Officer of Naza Group of Companies, En. SM Faisal Tan Sri SM Nasimuddin and CEO Ducati Asia Pacific, Mr Mirko Bordiga.
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The Italian Ambassador to Malaysia His Excellency Mr. Allesandro Bussaca, Naza Group Vice President Operation, Yg Bhg Dato’ SM Zulkifli SM Amin and Next Bike General Manager, En Ahmad Rusly Yaacob were on hand to witness the Plaque signing ceremony and the unveiling of the Ducati 1198 superbike. The second Ducati showroom opening marks a major growth for Next Bike, after nine years of operations since getting the distributorship rights in Malaysia in November 2000.

This opening marks a new chapter in the development for Next Bike and the Naza Group. SM Faisal, Group Executive Chairman and Group Chief Executive Officer of Naza Group of Companies and Next Bike CEO said, “This is a significant milestone for Next Bike as we move to retail our products beyond a common showroom, and we hope the opening of this second showroom for Ducati will be the pre cursor of many more of Ducati bikes on Malaysian roads. The centre for this Italian marque was set-up to meet the growing interest for the Ducati motorcycles and to provide a more convenient location for fans and customers to experience the Ducati passion. Next Bike is proud to be able to bring the complete spectrum of the Ducati motorcycles, especially the ultimate superbike Ducati 1198 and the 1198S, which were both recently launched at the Portimao track in Portugal.”

SM Faisal added “This is not only a showroom for Ducati; it is a place that allows every Ducati enthusiast to get in touch with the Ducati world in Malaysia, offering premium experience and possibility to touch the dream.” SM Faisal, the eldest son of the late Tan Sri SM Nasimuddin SM Amin has managed to capture the signature touches and cultures of the Brand. He said this is a tribute to his late father who introduced this brand to Malaysians nine years ago. Today, he is expanding the great passion for such exciting motorbikes with a commitment to continue his late father’s work.

The CEO of Ducati Asia Pacific, Mr Mirko Bordiga said: ‘’I’m very excited to attend the launch of the 1198 and 1198S in this brand new showroom in Malaysia. This iconic and dynamic city in Asia is definitely the right place to be in. I am sure this technological jewel will exceed the expectations of the Malaysian riders. We feel privileged to have a partner who shares the same passion as we do at Ducati and that is a highly valuable feature, which will undoubtedly assure our market success here in Malaysia. The 1198 and 1198S carry more features coming from our racing experience than any other model before, they are products of a team of designers and engineers who have combined their Ducati MotoGP and World SuperBike technologies to create the finest sport bikes in the world.’’
Next Bike is will be bringing in a comprehensive product line up in this segment with various technical and design features; Superbikes, Dual purpose bikes, street bikes and classic bikes with models such as Ducati Sport Classic, Monster, Hypermotard, Multistrada, and the new 1198. The Ducati showroom also features a full range of accessories, apparel and a club area for riders and fans to meet, mingle, share and indulge in their passion for all things related to Ducati.


SM Faisal added, “This second Ducati centre is expected to contribute 30% of the total sales of Ducati bikes in Malaysia for Next Bike, which expects to retail 120 Ducati bikes in 2009 from its full Ducati product range from the Monster, Hypermotard and the Superbikes series. The new 1198 has proven a major success even before the official launch, with several bikes of those allocated to Malaysia already pre-sold. We hope the 13 units we will receive from Borgo Panigale will last until the next shipment”.
SM Faisal, dubbed the ‘automotive icon’ has successfully grown this international brand in Malaysian and has more plans in mind for the car and bike segment in continuing his late father’s legacy in expanding the automotive arena. SM Faisal’s automotive business divisions are represented in a wide range of makes, categories and value chain in the automotive industry.

When asked about the business potential of the companies under his care during the current economic climate, Faisal who has a 13 year experience in the group said, “There will always be demand for good products and services and currently, Naza is continuously able to provide facilities that showcase a range of vehicles and bikes with multiple brands and services being made available to the consumers.” He adds that the factors that are going to make the difference is the Group’s bid to increase its market share in the various fields that it is involved in. The Naza Group is taking aggressive moves to position its companies so as to be ready to take advantage of the situation once the economy rebounds.

Bike business begin in 2003

Naza Group has signed a Memorandum of Understanding (MOU) with Taiwan-based CPI Motor Co. in Kuala Lumpur on Saturday, for business and technical collaboration to explore new opportunities in the motorcycle industry.

The signing of the MOU by Naza Executive Vice President (Operations), Datuk SM Zulkifli SM Amin and CPI Motor President, Jack Chu was witnessed by Naza Chairman and Chief Executive Officer, Tan Sri SM Nasimuddin.

The group�will initially produce 5,000 units of CPI motorbikes a year, at its Shah Alam assembly plant, Tan Sri SM Nasimuddin said, adding that sales of Naza motorbikes�will also be enhanced with the collaboration.

Beginning with two models, Naza and CPI are expected to subsequently develop more models. According to Tan Sri SM Nasimuddin, Naza and CPI Motor will work on a new model- the 125cc Scooped, which is a hybrid between a scooter and a moped. The new model is expected to be launched in the Malaysian market in three months.

CPI Motor President, Jack Chu said, the company picked to collaborate with Naza as it is confident with Naza's strength in the Malaysian market, adding that through this collaboration, CPI will assist Naza in the transfer of technology, with the aim to achieve a 60% local content for the motorbikes.

Meanwhile, Naza has also launched its new lubricants, NTech 8000, NTech 5000 and NTech 2000, which are produced in collaboration with a reputable lubricant company.

At the same time, the group also launched its new Naza Bikes 2S (service and spare part) concept branches, which are operational throughout the country. The group, through its subsidiary Naza Bikes Sdn Bhd, expects to double its sales of its motorbikes next year, from the current 15,000 units.

Naza, which started its motorbike business in late 2003, is open for joint ventures with any foreign players in the motorbike industry, Tan Sri SM Nasimuddin said.

CPI Motor, which was established in Taiwan in 1991, has production facilities in Taiwan, China and Indonesia and exports its motorbikes worldwide.

Naza Bikes announced two new product ranges – a new brand of scooters called Scoped, which are badge-engineered scooters by Taiwanese company CPI Motor Company as well as a line of motorcycle lubricants.

Although it’s not clear to me at this point which CPI Motor scooter the new Naza Scoped will be based on, above is a photo of the CPI GTR 150 . Naza says the Scoped will have a 4-stroke engine, and the GTR 150 the only 4-stroke unit, while the others are all 2-stroke scooters. For all scooters produced by CPI. Naza plans to launch a second model in collaboration with CPI after the affordable RM3,000 Naza Scoped is launched. Local assembly will begin early 2007.

Naza has also launched its new lubricants, NTech 8000, NTech 5000 and NTech 2000.

The NTech brand was produced after discussions, studies and endurance testing by Naza Bikes in collaboration with a reputable lubricant company.

As for the lubricants, the new Naza NTech series comprise of the fully synthetic 4T SAE 5W/40 API SL/CF NTech 8000 at RM25, the semi synthetic 4T SAE 10W/40 API SL NTech 5000 at RM16 and the mineral 4T SAE 15W/40 API SF NTech 2000 for RM10.

Bikers Dream

Naza Bikers Dream brings you Ducati Bike in Malaysia.

The Ducati 1098 is now available locally from Naza Bike. It is available in three versions: the 1098; the 1098 S; and the “Tricolore” of green white and red - the colours of the Italian flag.

Naza’s two-wheel division, under the Next Bike Sdn Bhd, is the franchise holder for the Ducati brand in Malaysia.

The retailing of the Ducati and other super bikes are done through Naza Bikers Dream.
Naza Bikers Dream magnificent showroom was part of the gigantic NAZA Auto Mall, which was graciously launched.

Being the largest biking showroom in Malaysia, the one-stop center features bikes and personal watercrafts (PWC). It consists of seven sections that displays all types of bikes and PWC models. The seven sections are made up of Ducati, Naza Bikes, Superbikes, classic bikes, Hyosung, FP1 and sea-Doo. In this new showroom customers can find a wide range of bikes from the exclusive Petronas FP1 to Ducati bikes to Japanese superbikes to our very own NAZA Bikes as well as Sea Doo watercrafts. A merchandise and area is available for customers to buy their favourite biking or watersports gear.

Among other facilities of the wonderful showroom includes a club house, surau, receptionist area, waiting room, discussion room, cefe' and pool tables for the use of NAZA customers and bikers.

Harley Davidson Sole Authorised Dealer

Naza Group Expects 150 Unit Of Harley Davidson Motorcycle To Be Sold

Naza group executive chairman/chief executive officer, SM Nasarudin SM Nasimuddin (right) with Asia Pacific of Harley-Davidson Motor Company Vice President Rod Copes. -- Naza Group of Companies expects to sell 150 units of Harley Davidson motorcycles for the next 12 months, said group executive chairman/chief executive officer, SM Nasarudin SM Nasimuddin Thursday.

Its subsidiary, Naza Prestige Bikes Sdn Bhd, has been appointed as the sole authorised dealer for Harley-Davidson motorcycles, motorclothes and accessories.

"Our expectation for the sales for the first year is 150 units. That is just on bike. But like I said before, Harley Davidson is like a culture and a tradition.

"Aside from bike, there are some merchandise and accesories, it's like the whole hordes of Harley Davidson.

"We have done a pre-sale for bikes. The first shipment of 20 units are all sold before we have a showroom. So we are having a temporary showroom at the PJ Auto Mall for the next two months before the actual showroom is build in August," he told media briefing after signing an agreement with Harley Davidson Asia Inc here.

Naza has been granted exclusive rights to import and market the bikes. It plans to the "Harley Davidson of Kuala Lumpur" flagship showroom with service centre in August.

Nasaruddin said the company planned to invest about RM10 million to set up the showroom.

He said Harley-Davidson of Kuala Lumpur would bring the whole product line-up produced by the US manufacturer.

"Among the first models to be made available is the Harley-Davidson 105th anniversary model, a limited edition range produced in conjunction with Harley-Davidson's anniversary celebration," he said.

Meanwhile, Naza Prestige Bikes Sdn Bhd executive vice president, Datuk SM Zulkifli SM Amin, expected the bike business to do well.

"When you talk about Harley, you are talking about niche market. There is certain kind group of people who loves the brand and this is the brand.

"We will achieve the sales target this year despite the increase in fuel prices," he said.

Accessories

NAZA BLADE 250 MUFFLER

Harley Davidson

Naza Prestige Bikes Sdn Bhd is the sole authorized dealer for Harley-Davidson motorcycles, motorclothes and accessories. Currently the sole importer of the iconic motorcycle, “Harley-Davidson of Kuala Lumpur” is scheduled to begin operations and officially launch its flagship showroom with service centre by October 2008. The specially designed for Harley-Davidson one-stop-centre will comprise motorcycle and general merchandise showrooms, a large fully equipped and air-conditioned service centre, and offices fully online with Harley-Davidson’s worldwide dealer support database. Each and every Harley, as the motorcycle is commonly referred to, that goes through the service centre will have it’s details registered online with the Harley-Davidson Motor Company’s headquarters in Milwaukee, Wisconsin, USA. These will include year of make, chasis and engine numbers for identification, service history, part changes, accessory or performance packs as well as general condition of the vehicle. Committed to provide an uncompromising level of service and quality to existing owners of Harleys, Harley-Davidson of Kuala Lumpur is equipped with competent and specially trained personnel.

Ducati Streetfighter

Naza unleashes the Ducati Streetfighter

Following a string of accolades including the coveted Italian ‘Motociclismo’ Motorcycle of the Year Award, ‘Most Beautiful Bike’ Award at the prestigious Milan Motorcycle Show in November 2008, and more recently Cycle World ‘Best Open Street Bike’ Award 2009, the stunning new Ducati Streetfighter has finally arrived in Malaysia.

Next Bike Sdn Bhd, a subsidiary of the Naza Group and sole importer and distributor for Ducati in Malaysia has yet again surpassed the expectations of all superbike enthusiasts, especially aficionados of the famed Italian
marquee, by introducingthe all-new Streetfighter in Malaysia sooner than expected.

The Streetfighter was unveiled by SM Faisal SM Nasimuddin, joint group executive chairman of Naza Group and Next Bike Sdn Bhd at a press preview.

“The streetfighter is aimed squarely at the seasoned professional biker who needs a new challenge in his or her biking life. The Ducati Streetfighter makes no excuses for what it is: a hardcore performance inspired super-sports bike and if its looks alone aren’t enough to convince anyone, then its spec sheet certainly will.”

Weighing in at a mere 167kg, and powered by Ducati’s legendary L-Twin Testastretta Evoluzione 1098cc engine, the Streetfighter produces a colossal 155bhp and 115Nm of torque, all housed within Ducati’s famed Trellis frame.

In addition to its aggressive looks that scream ‘ride me if you dare’, the Ducati Streetfighter is the first naked sports bike equipped with competition level traction control as a standard feature (‘S’ Version).

New Launching

Naza Bikes enters Iran & Brunei Markets

Shah Alam, 28th April 2009 – Naza Bikes Sdn Bhd, a subsidiary of Naza Group of Companies has exported its first batch of 500 units of Naza Bikes model “Flash” (125cc moped) to the Iranian market and 100 units of ‘Naza Flash’ and ‘GTR 150’ to Brunei. Two containers with CKD parts of the bikes to Iran and Brunei will be flagged off by The Deputy Minister of Trade and Industry, YB Dato’ Mukhriz Tun Dr Mahathir at a ceremony at the Naza Bikes factory in Shah Alam on April 28th. 2009. The Iranian Ambassador H.E. Mr. Mahdi Khandaghabadi, the Minister Counsellor of Brunei High Commission, En Zaini Hj Mahmud and the Naza Group Chief Executive Officer, En SM Faisal Tan Sri SM Nasimuddin were present at this momentous event.

The export to Iran and Brunei marks a new chapter in the growth of Naza Bikes and the Naza Group. SM Faisal, Group Chief Executive Officer of Naza Group of Companies and Naza Bikes CEO said, “This is a significant milestone for Naza Bikes as we move to retail our products beyond Malaysia, Iran is one of the first of many countries that would see our local products being used for their daily transport. And we hope the first batch of Naza bikes to Brunei will be the cursor of many more of our bikes getting on to the Brunei roads. We continue to seek parties that are interested in retailing our products in other countries in line with the long-term direction of the company.”

SM Faisal has been working for the Naza group for the past 13 years and is the person responsible for the Naza own brand products entry first introduced into the local market 6 years ago. Faisal has since successfully launched four important Naza’s own products into the Malaysian market. He added, “I have managed to diversify and launched Naza for the ‘market entry’ of Naza’s first two own vehicles produced in the Naza plant in Gurun, Kedah, the ‘Naza Ria’ the first MPV and the ‘Naza Citra’ the first mini MPV launched in 2003 and 2005, whilst the first two motorcycles produced in Shah Alam were the ‘Symphony’ and the ‘Gemilang’ launched in 2003. Since its incorporation in 2003, Naza Bikes has successfully introduced 12 different models of motor bikes and was the first Malaysian manufacturer to introduce big bikes within the 250cc to 650cc range at affordable prices in the local market. This is in tandem with the Naza Group vision and Naza’s own history, and is a major step forward in line with my late father’s aspiration”.

All Naza motorcycles are produced at its 24,000 sq ft facility plant in Shah Alam, which includes its research and development centre, assembly lines, testing track, pre-delivery inspection, after sales and distribution centre before the products being sent nationwide. The motorcycles produced by Naza are in collaboration with its partners from Korea, Taiwan and China. Naza is committed to sourcing the best technological partners to develop reliable, affordable and efficient motorcycles.


In 2006, the company successfully created its first motorcycle body frame using local R&D talents and resources. The frame is used for the “Naza Flash”, which has been successfully introduced to the Malaysian market in 2007 and now being exported for the first time. The body frame and all the components of the motorcycle were rigorously tested up to 40,000km that includes town roads, highways and coastal roads in various weather conditions.

Naza Bikes is committed to develop better local components to compete with the more established makes. The aim is to create a “Malaysian Motorcycle” designed and built by local Malaysian talents.
Just last week, Naza group has signed a collaboration with Motorola to avail the various human capital program offered by Motorola University to the Group’s workforce including Naza Bikes employees in leadership development, lean manufacturing, customer driven total solutions and the Motorola Six Sigma Program series.

“This well-known and well-tested Motorola programs would be made available to employees of all 23 companies under my supervision, would imbue the spirit of competitiveness and desire to perform and deliver. As a bumiputera company, we are committed to enhance companies within the Group to an operational level at par with global stature.” said SM Faisal, the eldest son of the late Tan Sri SM Nasimuddin SM Amin.


SM Faisal added, “The various short-term and long-term programs offered would be a crucial part of the foundation building of Naza Bikes particularly and the Naza Group as a whole as we expand our operations and businesses in Malaysia and globally, setting our resources to be ready for international commerce. We aim to create a truly Malaysian motorcycle for everyone and we want to see more of our products on the roads in Malaysia and overseas”.

In Iran, the motorcycles would be distributed by Dino Motor Co an established motorcycle assembler and distributor while in Brunei they would be distributed by Yakis Naza Sdn Bhd. Naza Bikes hopes the successful entry into Iran which is also its first foray into the Middle East market and to Brunei would see many more Naza bikes being exported and distributed in the both region. Naza Bikes is expected to export 3,000 units of the ‘Flash’ to various countries in 2009. The company also plans to export other products that includes and not limited to the GTR 150, Blade 250/250R and those in the bigger cc range.

Introduction

The Naza Group of Companies has encapsulated the principals of building and maintaining excellent customer relationships and satisfaction from its initial business of motor trading. This success has thus been successfully replicated in our other forays into various industries listed below. We believe that success is build upon a set of principals, and that any business which follows the same set of principals will meet with the same success, resulting in our exponential growth and phenomenal success that is our conglomerate today. We have achieved international success through a variety of subsidiaries and alliances and have thus far captured the trust and standards necessary to further expand our group, making the Naza group one of the most prominent and respected conglomerates in Malaysia.

Yet our true purpose of diversification and expansion has yet to be fulfilled. In order to truly become a successful global organization, we need to continue pushing ourselves and the standards that are set for us. This gives us at Naza group a single minded purpose that unites the organization as one, achieving success in every industry and becoming the market leader through consistency in excellence and recognition. Our focus on the various types of industries is constantly narrowed to improving productivity and establishing success through strategic use of knowledge gained from our alliances locally and internationally. After all, the sky is our limit and success is the global yardstick that we measure ourselves upon, making every Naza achievement a step towards global success and recognition.

As one of the giant player in automotive industries, NAZA BIKES is one of his main business activity.